GMC is about the boundless pursuit of excellence. Refusing to back down is in our DNA and in doing so, we explore the world through an epic and premium lens. GMC is a brand that leads with action and authenticity because where there is capability, there is power. We are professional grade.
PAID MEDIA
The assignment: Create a paid media campaign to launch the Next Generation GMC Canyon AT4X, the Official Vehicle of Nowhere.
Meta & Snapchat Statics
Feature Videos: Meta, Snapchat, & Reddit
Annouce video
Headline: Find Your Nowhere
Post Copy: Meet the Next Generation GMC Canyon—the Official Vehicle of Nowhere.
CTA: Learn More
Feature video: Camera Views
Headline: Official Vehicle of Nowhere
Post Copy: The First Ever GMC Canyon AT4X with class-leading 10 available camera views to conquer the off-road confidently.
CTA: Learn More
Feature video: Dampers & Lockers
Headline: Official Vehicle of Nowhere (27 char.)
Post Copy: The First Ever GMC Canyon AT4X with front and rear selectable e-lockers, Multimatic™ DSSV dampers and capability to conquer.
CTA: Learn More
Feature video: TurboMax Engine
Headline: Official Vehicle of Nowhere
Post Copy: The First Ever GMC Canyon AT4X, powered by a 2.7L turbo high-output engine, giving you premium power for every adventure.
CTA: Learn More
Feature video: Off Road Performance Display
Headline: Official Vehicle of Nowhere
Post Copy: The First Ever GMC Canyon AT4X features an advanced Off-Road Performance Display to keep you dialed in.
CTA: Learn More
Feature video: Tech
Headline: Official Vehicle of Nowhere
Post Copy: Meet the Next Generation GMC Canyon with available high-def screens and advanced tech to keep you confidently in command.
CTA: Learn More