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Buick looks at life with glass-half-full optimism. We make vehicles that are intended to make life easier and more fun. It's at the epicenter of what we do and it's spoken into the details of every vehicle. This sparkling energy is the core of our brand voice. Whatever we say, we say with a smile.
SOCIAL STUFF
TikTok
Paid Social
The assignment: Launch a paid media campaign on social to raise awareness about Buick Live, a new virtual showroom feature.
Videos
Fun Fact: This was the first shoot I ever attended as a Junior Copywriter. My role on set was to help supervise the script and collect wild lines.
IG/FB/Pinterest
Instagram Carousel
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