Buick looks at life with glass-half-full optimism. We make vehicles that are intended to make life easier and more fun. It's at the epicenter of what we do and it's spoken into the details of every vehicle. This sparkling energy is the core of our brand voice. Whatever we say, we say with a smile.
AUDIO
The assignment: Create a :30 second Spotify spot, voiced by Reese Witherspoon, to inform listeners about the new Buick Encore GX.
The Script:
Noise (Version 1)
REESE WITHERSPOON V.O: Hi, welcome to the white noise 8-hour loop. Just kidding!
Seriously though, noise is everywhere. There’s white noise, brown noise, and even pink noise- ok I kinda like that one…but what if you want no noise?
Check out the new Buick Encore GX with QuietTuning. It keeps all those annoying outside noises, ya know, outside
The new Buick Encore GX. You just have to see the quiet for yourself. Or is that “hear”? Well, you get the idea…
Award: Silver
After client + legal feedback and a few re-writes came...[drumroll]
The recording:
click to play
*FAQ:
Q: Did I get to be there when Reese Witherspoon recorded it?
A: Yes. VIA Zoom.
Q: Did you fangirl?
A: Secretly.
Q: Did Reese really say "This is such a great script, Ansley"?
A: Yes.
Q: Did this win an award?
A: Yes, it won silver at the D show. :)