GMC is about the boundless pursuit of excellence. Refusing to back down is in our DNA and in doing so, we explore the world through an epic and premium lens. GMC is a brand that leads with action and authenticity because where there is capability, there is power. We are professional grade.
BROADCAST
The assignment: Create a broadcast spot that establishes the Denali trim level as the pinnacle of GMC luxury.
The concept: You don't have to venture to the peak of a mountain to get a premium experience. The feeling of reaching the pinnacle is something you can experience anywhere when you're in a Denali vehicle.
The script:
Open on GMC badge on grille and camera pushes into ”GMC world.”
V.O: You don’t need to travel to Alaska to experience Denali
OPEN ON: MT. DENALI
V.O: You can experience Denali in the arid Southwest
YUKON DENALI DRIVING THROUGH THE DESERT. DRIVER ACTIVATES VENTILATED SEATS.
V.O: Or the base of the Rockies…
SIERRA EV DENALI DRIVES NEXT TO A RIVER-MULTIPRO MIDGATE IS DOWN W/KAYAK.
CAMERA PUSHES THRU GATE TO THE LARGE CENTER SCREEN.
V.O: …or even the deep green forests of the Pacific Northwest
SIERRA EV IS PARKED AT A CAMPSITE. A MAN BEGINS TO CHARGE HIS ELECTRIC BIKE
WITHTHE POWER STATION PRO POWER.
V.O: Denali can be experienced heading to your secret fishing spot…
SIERRA DENALI DRIVES ON A DIRT ROAD THROUGH THE TREES, EMERGING AT A HIDDEN POND.
V.O: Or just heading out for the night.
A GMC TERRAIN DENALI IS DRIVING THROUGH A CITY AT NIGHT, THE LIGHTS ILLUMINATED IN THE BACKGROUND.
V.O: Because the Denali lineup is about more than climbing to the highest peak…
ACADIA DENALI DRIVING W/SUNSET VIEW THROUGH THE LARGE, GLASS ROOF.
DRIVER ENGAGES SUPERCRUISE AND SIPS COFFEE
V.O: …it’s about being at the pinnacle, wherever you drive.
SIERRA HD DENALI TOWING A MASSIVE TRAILER UP A STEEP INCLINE TO MOUNTAINTOP.
CUT: 13.5” SCREEN WITH HITCH VIEW ACTIVATED. THE DRIVER QUICKLY TRANSITIONS TO BED VIEW.
V.O: Denali. The most advanced and luxurious truck and SUV lineup.
CUT: PACK SHOT WITH ALL SEVEN DENALIS.
LOGO: GMC. WE ARE PROFESSIONAL GRADE