Adult Swim has announced that select shows are now available on HBOMax. They could probably just come out and tell everyone, but that's not their style.
The #ASxHBOMax integrated campaign delivers this big announcement and pokes a little fun at the nature of streaming services. It's Adult Swim, what did you expect?
HBOMax Subscription Giveaway
Adult Swim will host an HBOMax subscription giveaway, which will be advertised on social media platforms.
Digital Scratch Ticket
Using their phone numbers, players will be able to sign up and access a digital scratch ticket. With different prize levels, there's so many ways to win. The big prize, of course, is an HBOMax subscription for life.
Streaming in Times Square
A billboard in Times Square will be reserved for streaming full episodes brought to you by Adult Swim and HBOMax.
A branded Adult Swim couch will be placed in front of the billboard so people can act as if they were in their own living room.
Viewers can connect to audio via the Adult Swim app if they are in range. It will be "drive-in movie" style, so you can connect your personal headphones to your phone and listen.
Social Posts to Twitter
